Knowledge is power. Social Media Examiner decent released the Social Media Marketing Industry Report. This document is so potent that I want to share some highlights from the article with you. The report starts forth with a great introduction by Social Media Examiner founder, Michael A. Stelzner:
Social media has gone mainstream. And for businesses it represents an unprecedented marketing opportunity that transcends customary middlemen and connects companies literally with customers. This is why nearly every business on the planet is exploring social media marketing initiatives…Two years ago, businesses were uncertain about social media. Directly it’s here to stay and businesses are rapidly responding to new social media opportunities.
The report summarizes major findings, which I retain quoted below. (Please note that comments outside the quotes are mine.)
Marketers place high value on social media: A significant 90% about marketers signify that society media is important for their business.
There are good reasons why social media is indeed valued, and most business pandemic see the potential. However, merely understanding the value does not constant translate to reaping returns. Social media is not a silver bullet, and just publishing a page and making posts will probably not get you far. Like any other type of marketing, starting for a impermeable marketing method is paramount. Patience is also very importantit takes time to build your brand online and to securement inhabitants conversing. Therightmessages that engage your patrons and the frequency of communication (not too much, nor too little) will be huge factors in your success.
Measurement and integration are top areas marketers want to master: One third of all social media marketers want to know how to monitor moreover measure the return on investment (ROI) of social media and integrate their social media activities.
One like the great things about most social media is that it is very measurable; analytics tools are frequently built into platforms so you tin receive and configure feedback immediately. Integration refers to how well you cross-promote your social media across all your marketing (website, traditional advertising, etc.), as well as making your messaging consistent across many your communications touchpoints. Social media can be a powerful part of your marketing repertoire. ROI can sometimes breathe measured directly, however don’t underestimate returns that are less measurable but of immense value nonetheless: constant brand communication, intangible public relations, word-of-mouth and support regarding your other media.
Social media marketing takes a lot of time: The majority like marketers (58%) are using social media for 6 hours oppositely more each week, and more than a third (34%) invest 11 or more hours weekly.
Social media outsourcing underutilized: Only 28% of businesses are outsourcing some portion of their social media marketing.
These two points impact one another in an important way. Successful social media marketing can board a lot of timeif you do it yourself. However, a savoir vivre media dexterous can accomplish a quantity for you in much less time, often at a reasonable cost. Not only are these pros efficient, they can also be very effective in the creative messaging and strategies they employ on your behalf. Social media requires specialized strategies and messaging, furthermore trying to learn as you go tin hurt your brand. In most cases, I recommend that businesses utilize the services of a professional hard to manage their social media.
Video marketing on the rise: A prominent 77% of marketers plan on increasing their use of YouTube and video marketing, making it the meridian area marketers discretion invest.
Marketers seek to palladian more approximately Facebook also blogging: 70% of marketers want to apprehend more about Facebook and 69% want to learn more about blogging.
Video engages your audience and adds interest to your social media and website, often translating into more page views and sharing like your content. Blogging is an interactive form of social media that can and should be integrated with your Facebook, Twitter, LinkedIn and website. (Go to http://javapixel.com/web-design-blog.html to read a recent blog I wrote throughout blogs!)
The top benefits of social media marketing: The number-one advantage of social media marketing (by a circuitous shot) is generating more business exposure, as indicated by 88% of marketers. Increased commerce (72%) also improved search rankings (62%) were also major advantages.
If you’re not yet using the top four media tools, it’s time to begin. Whenever you’re using them and not yet reaping the top benefits, it’s time to discover the reasons and seriously consider employing the services of a professional. Start by asking your chosen social media expert to record up a marketing maneuvering that integrates these tools.